TVS Motor Company has introduced two new colours for TVS Radeon. Why? TVS officials say the colours are timed for the festive season and to commemorate the three lakh sales milestone in just two years. In case you’re wondering, the two new colours are called Regal Blue and Chrome Purple. The motorcycle is available in two variants – Base and Commuter of the Year (COTY) special edition. The base variant is available in Royal Purple, Pearl White, Golden Beige, Metal Black, Titanium Grey, Volcano Red and now Regal Blue. The COTY Special edition comes in Chrome Black, Chrome Brown and now Chrome Purple.
Commenting on this, Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, said, “TVS Radeon has been welcomed by over 3 Lakh happy customers into their households. They have been delighted with its best-in-class features and strong customer-centric design. The two new colours will be very well received as well. The “Dhaakad” campaign engages discerning and progressive Middle India Millennials and highlights how the ET-Fi technology in TVS Radeon delivers more mileage and better drivability than before. It is customer speak that has inspired the Radeon ‘Dhaakad’ campaign!”
The TVS Radeon offers a number of features which include the largest seat in the segment, chrome bezel headlamp with DRL, a car-like speedometer, petrol tank with ribbed thigh pads, USB charging spot and more. It’s powered by a BS6-compliant 109.7cc motor which produces 8.08bhp and 8.7Nm of torque. The starting price for the Radeon stands at Rs 59,942 (ex-showroom, Delhi).