Features/ Special-features/ How the Tata Nexon Matches Your City Vibe | Advertisement Feature

How the Tata Nexon Matches Your City Vibe | Advertisement Feature

Mumbai, the city that never sleeps, pulsates with a frenetic energy. From the glittering nightlife to the echoes of its rich heritage, Mumbai caters to every mood and personality. But what if your car could do the same? Enter the Tata Nexon, a compact SUV with not just one, but four distinct personas – each designed to match your unique Mumbai spirit.

The Smart

For the Mumbaikar who thrives under the neon glow, the Smart Nexon is your perfect companion. Imagine navigating the labyrinthine lanes of Colaba causeway at night, the infotainment system pulsating with your favorite playlist. The night animation on the instrument cluster mirrors the city's vibrancy, while the touchscreen seamlessly displays maps via Android Auto.  The sleek two-spoke steering wheel with the iconic Tata logo puts you in complete control, while automatic headlights ensure a safe journey home after a long night out. Best part is all of these premium features can be accessed without paying a premium. You can make the smart choice from Rs 7.99lakh onwards. That’s stellar value. 

The Pure

Mumbai's soul is steeped in history. The Pure Nexon embodies this heritage, just like Tata Motors' legacy of automotive excellence. Cruise past the majestic Gateway of India, the LED X-Factor tailliamps casting an elegant glow, echoing the city's timeless charm. The roof rails hint at weekend getaways to historical forts, while the powerful bi-function LED headlamps illuminate the path ahead.  The Pure Nexon isn't just a car; it's a testament to Mumbai's enduring spirit. All yours for Rs 9.8 lakh

The Creative

Mumbai's streets are a canvas of artistic expression, from the vibrant Koliwada murals to the quirky Bandra graffiti. Unleash your inner artist with the Creative Nexon. The cooled glovebox keeps your inspiration – sketches, paints, or a travel journal – fresh, while the E-shifter and paddle shifters let you maneuver through traffic with a touch of flair.  The blind-spot monitoring system and front parking sensors ensure you can navigate narrow lanes with confidence. For a truly immersive experience, the 360° HD surround view system provides a bird's-eye view,  perfect for capturing the city's unique perspectives.  The R16 alloy wheels with aero inserts add a touch of sporty elegance, while the sequential LED DRLs and tailliamps mirror your creative spark. And it does not take a whole lot of money to get Creative. Access yours at a price starting Rs 11.10 lakh

The Fearless

Adventure lurks around every corner in Mumbai, from trekking in the Sanjay Gandhi National Park to exploring the hidden beaches of Alibaug. The Fearless Nexon is your fearless companion. Imagine conquering those monsoon-drenched roads with confidence, the welcome and goodbye animation on the instrument cluster adding a touch of personality. iRA connected car features keep you informed and in control, making every journey an adventure. And while most cars would coast a fortune, the Nexon’s top of the shelf variant will set you back a mere Rs 12.59 lakh. That has to be stellar value. 

The Dark

Forget about isolated features. These four personas intertwine seamlessly, like a vibrant palette merging to create a masterpiece – the bold shade of black. This isn't just dark, it's a statement.  This premium offering, available on the top two tiers, unlocks this powerful synergy. It's your chance to shine even when others thought it impossible, and you can do so by extracting the most from luxury features like exclusive leather seats and unique stitching, along with individual insignia to stand out from the rest.

The Tata Nexon isn't just a car; it's a reflection of your Mumbai. So, which persona speaks to you? 


TopGear Magazine June 2024