Connected technology is the new buzzword in the automotive industry, which is set to drive a new age of mobility with technological advancement. Connected features in cars enhance the overall experience of owning a car. Today,the majority of buyers prefer a broad spectrum of connected features that enhances their overall ownership experience. Thanks to the internet, from user comfort, safety, and ease of driving, knowledge is now available with the tap of fingers, and rising awareness strengthens the case of connected technology.
The per capita income of Indians is increasing exponentially, and so is the demand for vehicles. The burden on road infrastructure is going to increase drastically. With the increase in cars, features like GEO Fencing comes in handy for users. Connected vehicles give real-time data status of the location, which could be very useful for traffic administration to monitor roadblocks and traffic congestion. India is diverse, and Indian drivers are constantly looking for connectivity and improved vehicle user experience in their cars. Undoubtedly, driving a car demands high concentration due to unpredictable traffic scenarios on Indian roads. Thus features like ADAS (Advanced driver assistant systems) comes helpful in maintaining safety.
The connected car offers a wide range of services such as navigation, infotainment, autopilot mode, emergency calls, fuel management, and vehicle tracking. Isn’t that necessary and useful? Indeed it is! Recent data show that people prefer a more ingenious solution in the mobility space. MG motors ( Morris Garage) rooted itself strongly in the Indian market by providing a more innovative solution with the help of connected features. They badged their product as ‘Internet Inside’, which turned out to be a massive success for the company. MG Hector’s I-smart technology gives a lot of information at a glance in a huge 10.4inch vertical touch screen on the dashboard. It offers over-the-air updates, an e-call function, a voice assistant, remote vehicle control, and comes with vehicle monitoring status, which offers real-time data of the health of a car. The latest MG Astor offers a bunch of AI (Artificial Intelligence) features and comes with level 2 autonomous driving.
One of the highest-selling SUVs, KIA Seltos has more than 50 connected car features. One of the most prominent and practical features is an automatic air purifier. With pollution being on the rise, these features can be beneficial to maintaining healthy air quality inside the cabin. Hyundai cars are now equipped with blue-link technology. Their vehicles come with remote engine start/stop, auto-lock/unlock, information regarding the period of service, maintenance, roadside assistance, driving analysis, tyre pressure, battery status, and valet alert, to name a few.
The growing demand for a more intelligent and safer solution gave birth to connected technology that has taken centre stage in the Indian automobile market. The demand for connected technology is bringing rapid transformation, and connected cars no longer remain a luxury but the need for an hour in India.