Ferrari Luce unveiled! Ferrari’s entrance in electric vehicles.
Maranello has stepped into the future with the new Ferrari Luce, its first ever electric vehicle. While it certainly is controversial in terms of the way it looks (and more on that in just a bit), it does seem to bring yet another new design language to the storied and legendary brand we all seem to love and adore. So let’s deep dive.
Exteriors
Sigh, either we expected way too much or hoped this would be some sort of iPhone moment for Ferrari, but sadly, it isn't. Even the 849 Testarossa that looks really weird in pictures looks fantastic in real life. We do not think this will follow the same mantra. Its bulbous, looks like a mouse from the top view and has just way too much fat and normalness thrown in with a bunch of overdesigned bits - like the rear end.
While it gets a set of simple LED headlights with DRLs up front, around the rear, the iconic circular tail lights are back. It reminds us of a Ferrari 355, but one trapped in another car’s body. We do like the 4 doors though, makes it sensible, and the fact that the rear doors are suicide doors, akin to the likes of a modern Rolls-Royce or the Purosangue adds a little touch of class in an otherwise very confused car.
For once, Ferrari has done a decent job with their wheel designs offering a very traditional and quite pretty 5-spoke option, or a more retro aerodisc style where owners will be able to customise inlay colours.
And now that we have finished telling you all you could see straight from the images, here is our unfiltered opinion. This Ferraris is a design miss. This as a Honda or a Hyundai or a Kia or even a Maruti Suzuki in terms of overall design would have looked very cool but Ferraris are supposed to be inherently pretty. And this is not pretty. This, for the lack of a better word, looks like an appliance and while it has been designed by an industrial designer and not an automotive one per-se, the sheer mismatch between the rest of the Ferrari lineup and this is……… bold.
Interiors
While we truly think the exterior is a face (and an arse) only a mother can love, we have a slightly different opinion on the interior. Jony Ive, the man who designed the iPod and the iPhone, is the person behind both the interior and exterior design on the Luce and while we have already made our opinion on the exterior clear above, the interior is a different ballgame.
We like how the interior is totally different from what Ferrari does usually while still paying real homage to Ferrari design language from the past - with the likes of the steering wheel or the manual manettino or even the toggle switches and analog watch set into the centre console. Of course, as with any modern car, there is a touchscreen for all the various functions but overall, the interior is quite cool - almost wedge era like. This is also probably why we all thought a really cool wedge like design is what we would get out of the exterior, as compared to some obscure Star Wars speeder-like design.
Powertrain
The Luce runs an 880V battery pack feeding quad motors making 1035bhp and boasts a 990Nm of torque. Ferrari claims 0-100 in just 2.5 seconds and achieves a top speed of 310km but with a rather small range of just 530km. It can swap from AWD to RWD automatically according to the driving conditions. It has three drive modes, Range (economy), Tour (comfort), and Perfo (sport) along with Ice, Wet, Dry, Sport, and ESC Off for grip settings.
That said, in 2026, do these numbers really impress? The Cayenne EV we drove recently would spank this in a straight up top trumps matchup and we think on the drag strip too. However, it remains to be seen how Ferrari has taken all its expertise in soulful driving and have applied it to the Luce. It better drive like the best EV in the world….
Prices
The Ferrari Luce is priced at $550,000 to $640,000—approximately around ₹7 to ₹8.50 crores when directly converted, however with taxes, you are looking at closer to the double digit crore mark here. On the brightside, at least in some states, this will not attract any road tax.
