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Audi's Roaring Success | 89% Growth in 2023 and Charging Ahead into 2024

In the fast lane of luxury cars, Audi, the German powerhouse, is not just cruising, but rather hitting the accelerator pedal with an 89% growth, retailing a whopping 7,931 units from January to December 2023. The secret behind this success? Well, it seems Audi has found the perfect formula: a mix of cutting-edge new launches, relentless demand for their classics, and a dash of industry-first initiatives.

The three musketeers leading Audi's charge are none other than the Audi Q3 Sportback, Audi Q8 e-tron, and Audi Q8 Sportback e-tron. Alongside these trailblazers, the ever-popular Audi A4, Audi A6, and Audi Q5 have been holding the fort. And let's not forget the heavyweights like the Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi e-tron GT, and the Audi RS e-tron GT, all still turning heads and demanding attention on the roads.

Mr. Balbir Singh Dhillon, the Head of Audi India, shared his enthusiasm, stating, “2023 marks another successful year for us, and our diverse and desirable product portfolio continues to garner robust demand." With a total of 64 touch points, including showrooms and workshops, and 25 Audi Approved: plus showrooms nationwide, Audi's retail footprint is expanding faster than a sports car on an open highway.

But it's not just about the shiny new models. Audi India's performance isn't just skin-deep; it goes down to the core, where customer satisfaction and loyalty reside. Dhillon proudly declared, “One in every four customers is a repeat Audi buyer, and this tells us that we are on the right path." It seems Audi is not just selling cars; they are creating a loyal fanbase.

In 2023, Audi India's pre-owned car business, the Audi Approved: plus, saw a surge of 62%, proving that the charm of Audi cars doesn't fade with time. With 25 Audi Approved: plus facilities across major hubs in the country, Audi is gearing up to add more pre-owned car facilities, ensuring that luxury comes with a timeless tag.

Audi India isn't just cruising the roads; they're also paving the way for the future. The introduction of 'ChargeMyAudi' feature on the myAudiConnect app is a testament to this commitment. A one-stop solution for Audi e-tron customers, it provides access to charging points from multiple partners, making charging as seamless as a smooth gear shift. With 1,000+ charge points currently available, Audi e-tron owners can enjoy complimentary charging across the network until March 2024.

And if you thought Audi was only concerned with performance on the roads, think again. In a bid to marry luxury with sustainability, Audi India unveiled India’s first ultra-fast charging station in Bandra Kurla Complex (BKC), Mumbai. With a capacity of 450kW, this charging station can power up an Audi Q8 55 e-tron with a 114 kWh battery from 20% to 80% in just 26 minutes. Now, that's what we call a pit stop with a purpose!

Adding more features to the luxury experience, Audi India rolled out the red carpet with the Audi Club Rewards program. With 64,000+ active members, this rewards program offers exclusive access, segment-first privileges, and bespoke experiences, ensuring that being an Audi owner is not just about driving a car but living a lifestyle.

In conclusion, Audi India is not just selling cars; they are crafting an automotive experience. With an impressive growth rate, a focus on sustainability, and industry-first initiatives, Audi is not just driving into the future; they are leading the pack. So buckle up, Audi enthusiasts, because the road ahead is looking sleek, stylish, and filled with the roar of German engineering.






TopGear Magazine July 2024