Concept vehicles not only debut a brand's design language, but also innovative technology. This is the case with the new full-width head-up display, originally shown in the BMW I Vision Dee concept and set to enter production in 2025.
The BMW Panoramic Vision will debut with the newest iteration of the BMW iDrive infotainment system in the first of the future Neue Klasse vehicles. The idea is to convert the windscreen into a "projection surface," which will allow the driver to maintain their hands on the steering wheel and their eyes on the road at all times.
The most essential information, such as speed, time, and media, will always be visible owing to "increased light intensity and contrast onto a dark-coated section at the lower edge of the windscreen," as illustrated in the BMW I Vision Dee concept at the CES in Las Vegas. Above it, the enlarged head-up display will allow the driver and all passengers to interact with the environment in an augmented reality approach.
According to Frank Weber, Member of the Board of Development at BMW AG, the new technology offers up new options for the design of future models, adding, "Whether the driver selects whatever information they want to show in their own field of view, or that all occupants can see the complete material. The innovative projection and substantially more clearly constructed cockpit provide a remarkable new sense of space and driving".
The BMW Panoramic Vision will be joined by "additional innovative control and information features" in the Neue Klass vehicles beginning in 2025, according to the manufacturer. However, we won't have to wait long because BMW will announce additional details about them at the IAA Mobility 2023 in Munich this September.