News/ Industry/ Bugatti Chiron Profilée | Most expensive new car sold at an Auction

Bugatti Chiron Profilée | Most expensive new car sold at an Auction

The Bugatti Chiron Profilée, a one-off that wasn't initially intended to be a one-off, just sold for a record-breaking over $11 million.

By selling its one-of-a-kind Chiron Profilée at an RM Sotheby's auction for an astounding €9,792,500 (equivalent to $10,767,441 USD at the current exchange rate), Bugatti created history. The record-breaking transaction establishes a new benchmark for the highest price ever paid at auction for a brand-new automobile.

The reason the Profilée trim is unfamiliar to you is that it is wholly original. It is most probable because the concept is unique that pre-auction estimates of up to €5.5 million ($6.05 million USD) have virtually doubled.

But the car's intention to be a series production makes it much more fascinating. In the end, the carmaker finished the Chiron's run of 500 units ahead of schedule, preventing it from putting the Profilée into production. The Profilée was supposed to be its own Chiron trim level, similar to the Pur Sport or the Super Sport.

As the name implies, Bugatti put a lot of effort on the aerodynamic and thermodynamic air flow optimization of this model's profile to make it more stable at high speeds, which resulted in the creation of its characteristic ducktail spoiler. Shorter ratios enable it to reach 100 km/h (62 mph) in 2.3 seconds, 200 km/h (124 mph) in 5.5 seconds, and 300 km/h (186 mph) in just 12.4 seconds, while new steering and suspension settings offer it dynamic handling.

Despite its performance, the car was designed to be more of a grand tourer than competitors like the Chiron Pur Sport. This choice was taken in response to consumer input. When Bugatti received its 500th order, the car company was still working on this one vehicle, so it made the unique choice to finish it, have it licensed for usage on European roads, and then auction it off.

The model sports alloy wheels painted "Le Patron" with polished aluminum elements to match the bodywork and a finish dubbed "Argent Atlantique," which is supplemented by a lower part that is coloured Bleu Royal Carbon.

The quirky automobile also has a distinctive touch inside. The vehicle is the ideal Chiron for billionaire bragging rights because it is the only Chiron model to include a woven leather finish around the center console, on the dash, the door panels, and the rear wall inlay.

In fact, RM Sotheby's says that there was competitive bidding among collectors present at the auction in Paris as well as online and over the phone.

TopGear Magazine February 2024