The success of the automobile brand in India relies heavily on its widespread availability and accessibility. Renault India will be heavily relying on an initiative called - Experience On Wheels and Workshop On Wheels - to expand their reach in India. With this initiative, Renault India is determined to increase sales through a limited product portfolio comprising Triber, Kiger, and Kwid. Renault India has ambitious plans for the Indian market! More on this later. The Showroom On Wheels and Workshop On Wheels are mobile extensions of the physical showroom and service station, wherein one can interact with a salesperson, look and get the feel of the car and can even book the car; whereas the existing Renault customers can get the quick service of their cars.
Renault India will reach out to 324 districts across 625 locations in a subsequent manner. In this manner, Renault India will have a widespread reach across the remote part of India. The initiative gives a clear approach and the brand's sincerity towards Indian Market. Moreover, Renault India has already planned an investment of around Rs 5,300 crore with its alliance for the upcoming models. Renault India is banking heavily on hybrid and flex-fuel technology. They will make strategic moves to launch electric cars in India. Renault India could also launch 5-8 models in the coming years.
During the Renault Experience Day Campaign, Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations, says, " We are thrilled to introduce the 'Renault Experience Days' campaign in the vibrant state of Maharashtra. This initiative marks a significant leap forward in redefining the way our valued customers engage with the brand. Our commitment to innovation and customer-centricity has driven us to bring the showroom and workshop experiences right to our customers' neighbourhoods through the 'Showroom on Wheels' and 'Workshop on Wheels' offerings. At Renault, we understand the importance of convenience and accessibility for our customers. With the 'Renault Experience Days' campaign, we aim to provide an unparalleled and delightful experience by offering on-the-spot test drives, booking facilities, and even car finance options at all 31 locations across Maharashtra. This comprehensive approach truly makes it a one-stop solution for our customers' automotive needs. This innovative approach not only emphasizes our commitment to superior customer service but also strengthens our service network in the state."