JLR’s Special Vehicle Operations (SVO) department has been long famed to create one of the most luxurious SUVs, and this time, the blokes over in Coventry have decided to give the folks from Crewe & Goodwood a run for their money. The SVO department has launched the Range Rover Lansdowne Edition, a special edition ultra-luxury and uber-bespoke Range Rover limited to just 16 units. This is a similar to approach to the ones adopted by Bentley Mulliner in Crewe and Rolls Royce Bespoke in Goodwood. The decision comes as an aftermath of both Rolls Royce and Bentley absolutely smashing their income records last year through their special departments.
On top of the common man’s Range Rover SV, the Lansdowne edition gets a lot of exclusive kit. This includes an exclusively commissioned Lansdowne Grey Gloss paint with unique design details, 23-inch satin black wheels with grey highlights and chrome detailing on the bumpers on either side.
Inside the cabin, the interior gets rosewood interiors and a ceramic trim finish on the controls, similar to the first editions. On top, the Range Rover Lansdowne edition also gets leather-bound carpeting and much more.
After a challenging period, JLR believes the SVO segment will increase total profitability for the development of new models. Due to increasing sales of its Range Rover lineup, particularly in the US, it reported its first profitable quarter since 2020 towards the end of 2022.
JLR plans to stop dealing with consumers through dealerships and switch to an agency model by the end of 2024. Patrick McGillycuddy, JLR UK sales director, continued that in addition to great automobiles like the Lansdowne Edition, they're establishing places, services, and events that give unique and exclusive touchpoints for the Range Rover clientele.
It will cost GBP 2.5 million in the UK for someone to get their hands on the one-of-16 Land Rover Range Rover SV Lansdowne Edition…and breath! But, before you pull out that AmEx Black card, you must know, all 16 are already sold to various of JLR’s “priority” customers.
Words: Sresht Garg
