Citroen has launched the much-awaited C3 Aircross, and I have to admit I had high hopes after witnessing this vehicle in Delhi during its unveiling. Citroen has a lot riding on the C3 Aircross since it could be the vehicle that makes them mainstream. The French manufacturer has been struggling to make waves in India, and after a rocky start with the C5 and gaining some mild popularity with the C3, the C3 Aircross aims to propel the brand further into success. Given how popular and competitive the mid-size SUV segment happens to be, Citroen either has to bring its A-game or undercut all of its competitors.
The C3 Aircross is an ambitious product and a very important one at that for Citroen. If Citroen prices the C3 Aircross around the 10L margin, then I don’t see why this wouldn’t be a stellar proposition. It has everything you’d ever need at that price range and would certainly eat into the markets of cars sitting above and below. However, if this is priced anywhere north of 14L, this could be a pretty hard sell, and most buyers would gravitate towards other brands that offer a more feature-loaded and premium feeling experience. I’m hoping for the former and want Citroen to taste success finally. They’ve been investing quite a lot in the Indian market and even promise to triple their service and sales touch points across India. I have high hopes of riding for the C3 Aircross, and it would serve as an excellent replacement for the Renault Triber, given their versatile similarities. I suppose only time will tell since the prices are yet to be announced.