Performance , Boot Space
‘Alliance is a two-way street, not a one-way road’, especially when it comes to business. We have witnessed Toyota upscaling its sales chart with rebadged Maruti-Suzuki mass-market products. But now, Toyota has raised its stake by introducing much-needed eco-friendly, efficient hybrid technology in collaboration with Maruti Suzuki to compete in the rather busy mid-size SUV market, which is dominated by Koreans and now lately by Germans. The Creta and Seltos enjoy the monopoly of the viable VFM tag, and German twins- Kushaq and Taigun- appeal to the enthusiast community. Whereas, in the wake of sustainability, Toyota backs on its legacy of hybrid technology to build its foundation in the Indian market. How efficient is the Urban Cruiser Hyryder, and does it have it all to establish itself among tough competitors?
Toyota aspires to position itself firmly with its first-in-class hybrid technology. The Hyryder is praiseworthy in all terms of its overall offerings. Agreed, it won’t be an enthusiastic choice, and the engine noise is prominent enough to dull out the driving experience. However, its high-speed stability, appealing interiors, distinctive looks and, more importantly- its efficient mile-munching capabilities make it a unique and future-proof proposition. The Honda City e:HEV being a sedan, does not appeal to the masses in general, especially in India. And that gives the Toyota Hyryder an early mover advantage with its SUVish character. More importantly, its viable all-around capabilities will undoubtedly appeal to the masses to transit toward future-proof mobility before complete electrification. But now it all depends on how Toyota manages to price the Hyryder. If launched competitively, it will give tough competition to its well-established rivals and eventually pave the way for a carbon-neutral future.