Here we go again. Another ultra-luxury SUV special edition, another attempt to out-luxe the already ludicrously luxurious. This time it's the Range Rover SV Masara Edition, freshly launched in India at Rs 4.99 crore. Ex-showroom, naturally. Because for this sort of money, "on-road" becomes someone else's problem.
This is one of only 12 units in the world, and no, that's not a typo. And yes, that's about Rs 41.5 crore worth of SUVs before options. So what makes this particular one so special?
It's blue. But not just any blue.
The party trick is a bespoke paint shade called Deep Satin Blue, which is meant to channel the mood of Himalayan sapphires. A nice touch. Until you realise you're mostly paying for the privilege of having a colour no other Range Rover will wear again. It's like being told your Rs 5 crore SUV comes with bragging rights... and very little else.
There's bronze and chrome trim sprinkled tastefully across the body and 23-inch alloys, which will likely never meet a speed bump thanks to an extensive fleet of valet drivers and manicured driveways.
Interior:
Inside, you get Liberty Blue and Perlino leather, a motorised table, a fridge, and bespoke glassware. Because why not? There's '1 of 12' Masara badging just in case the press release wasn't enough.
Standard features include everything, adaptive suspension, panoramic roof, massage seats, ADAS, and so on. If it exists in the Range Rover parts bin and costs a lot, it's in here. You even get reclining rear seats that are comfier than most domestic flights.
Still, one wonders if we've passed the point of actual luxury and entered a zone of curated indulgence that feels more like a checklist for billionaires who hate surprises.
Engine: Big V8, small chance of being driven
Underneath the drama sits a 4.4-litre twin-turbo V8, good for 615bhp and 750Nm. The 8-speed automatic sends power to all four wheels, and yes, it still has low-range gearing and off-road adaptive cruise control, which is cute. Because the only real hill these will ever climb is the ramp into a cargo plane.
It's capable, but will it be used that way? Of course not. It'll be driven sparingly, polished obsessively, and parked permanently under a spotlight.
Verdict: Looks good on a spreadsheet
The Range Rover SV Masara Edition isn't really a car. It's a concept of rarity, wealth, and manufactured meaning. The colour is exclusive. The interior is lavish. The features are top-shelf. And the price is... somewhere in orbit.
Is it cool? Sure. Is it necessary? Not in the slightest. But for the 12 people who'll own one, that's hardly the point.
