Audi, the German luxury automobile manufacturer, maintained its excellent sales momentum in the first quarter of 2023, selling 1,950 cars from January to March 2023.
"We have seen strong growth of 126% in Q1 2023 compared to the same period last year," stated Mr. Balbir Singh Dhillon, Head of Audi India. Our product lineup includes sixteen models, and we presently have the strongest SUV portfolio in history, accounting for more than 60% of total sales (in Q1, 2023). The recently released Audi Q3 and Audi Q3 Sportback are in high demand across the country. We are on a growth trajectory and anticipate a strong performance until 2023."
Audi India is expanding its pre-owned vehicle business, Audi Approved: plus, in India. The brand is fast expanding and will have twenty-five plus pre-owned automobile facilities by the end of 2023, with twenty-two Audi Approved: plus dealerships throughout all key hubs in the country.
Audi India provides segment-first initiatives such as a five-year warranty with unlimited mileage. Furthermore, the brand launched the Audi Club Reward programme, which provides unique access, segment-first benefits, and tailored experiences to all existing Audi India owners (including Audi Approved: plus owners) and potential consumers.
Audi India's current product lineup consists of the following models: Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55, Audi e-tron GT, and Audi RS e-tron GT.
Sales insights for the first quarter of 2023:
SUVs accounted for more than 60% of total sales.
Audi had its best quarter ever in terms of sales, with a 50% increase. + approved
Audi's completely electric car portfolio, which includes the sports cars Audi RS e-tron GT and Audi e-tron GT, continues to be popular with customers.
Top-tier cars do well, including the Audi Q7, Q8, and A8.