The festive season is back, and it's a time when manufacturers capitalize on their products.There has been a notable surge in sales figures amongst major OEMs, and it is anticipated that this trend will continue in the coming months. Here's a quick breakdown of the sales analysis of India's leading auto manufacturers for September 2023.
India's largest car maker managed total domestic sales figures of 1,50,812 units (excluding exports+OEM sales) in September 2023, against 1,48,380 units in September 2022, thus registering around 2 per cent YoY growth. The sales of the SUV segment have gone marginally up, wherein Brezza, Ertiga, Fronx, Grand Vitara, S-cross and XL6 combined account for a total of 59,271 units. However, the combined sales of entry-level models- Alto and S-Presso are around 10,351 units. Fanboy special - Jimny is expected to bump up the sales figures. The growth is driven by premium SUVs, as compared to entry-level cars, which used to rule the market a few years back.
The South Korean auto major has reported around 9 percent of positive YoY growth, with a total of 54,241 units sold compared to 49,700 units in September 2022. Tata Punch's rival- Exter, is anticipated to amplify sales for the brand, as the brand expects high-volume sales in this segment.
The Indian homegrown brand has seen quite a turnaround in recent years with its new-age cars. However, for September month, they reported total sales of 45,317 passenger vehicles, compared with 47,864 units sold during September 2022, thus registering a de-growth of 5 percent. Tata Motors' highest-selling SUV, Nexon, also got a major facelift; its EV derivative got substantial changes, too. Tata is expected to grow multifold with the new-age EVs hitting our shores in 2024 or later in 2025. Tata Motors has also teased new-age Safari and Harrier, which is expected to be showcased soon.
M&M has encountered tremendous growth, registering 20 percent of YoY growth with total sales of 41,267 units in Sep 2023 compared to 34,502 units sold in Sep 2022. However, the MoM sales also grew by just 20 per cent. Mahindra has also shown the Thar EV and pickup concept based on Scorpio-N, thus exhibiting their potential to tap into multiple market segments.
MG Motors encountered comparatively healthy growth in terms of sales growth as the brand managed to sell 5003 units in Sep 2023, thus registering 31 YoY per cent growth. MoM sales also grew by 61 per cent.
Honda Cars India registered monthly domestic sales of 9861 units in Sep 2023. Honda is set to make a strong comeback in the Indian market with its Creta-rival SUV - Elevate, which is hopefully expected to bring much-needed sales momentum. The brand says Elevate has received a strong response.
Toyota has recently upped its game in the Indian market, resulting in 53 per cent YoY growth with a total of 23,590 units sold in Sep 2023. Toyota also launched a Maruti Ertiga-based MPV called Rumion at Rs 10.29 lakh. Badge-engineering products also help Toyota to scale up its sales number.