News/ Industry/ Mercedes collaborates with ChatGPT to bring AI assistance to cars

Mercedes collaborates with ChatGPT to bring AI assistance to cars

Mercedes is collaborating with Microsoft to use ChatGPT to increase the capabilities of its voice control system, thus artificial intelligence is soon to be found in a car near you. Customers will be able to do more without taking their hands off the wheel thanks to the now-famous generative AI tool.

Mercedes owners in the US will be able to register for the ChatGPT in-vehicle beta programme using their Mercedes me app. They may also sign up by telling their car's MBUX Voice Assistant, appropriately enough, "Hey, Mercedes, I want to join the beta programme."

"The integration of ChatGPT with Microsoft in our controlled cloud environment is a milestone on our way to making our cars the center of our customers' digital lives," said Markus Schäfer, Mercedes' chief technological officer. "Our beta programme enhances the existing Hey Mercedes features with the ChatGPT capabilities, such as navigation queries, weather requests, and others."

Despite having a voice assistant currently, Mercedes claims that ChatGPT will enable it to provide significantly more information. ChatGPT's broad language model will enable its vehicle to better grasp natural language, extending the themes to which it may answer. Most voice assistants are restricted to a pre-set number of replies.

For example, the manufacturer claims that soon, users will be able to ask their voice assistant for information about their destination, recipe recommendations, and solutions to challenging queries.

Despite having a voice assistant currently, Mercedes claims that ChatGPT will enable it to provide significantly more information. ChatGPT's broad language model will enable its vehicle to better grasp natural language, extending the themes to which it may answer. Most voice assistants are restricted to a pre-set number of replies.

For example, the manufacturer claims that soon, users will be able to ask their voice assistant for information about their destination, recipe recommendations, and solutions to challenging queries.

The integration of ChatGPT is now a three-month beta programme with a U.S. focus. It will utilize the test data to refine voice control technology and, in the long run, to determine a rollout plan for clients in other markets and who speak different languages. It hasn't specified a time frame for how long it expects it will take. Will such integration ever make its way into India? Well it's in time that we’ll know that. 

TopGear Magazine February 2024