Shell India has announced the launch of its upgraded Shell Helix Ultra motor oil, now meeting the advanced 2025 API SQ standard. The update also introduces a bold new packaging design across the entire Shell Helix engine oil range in India.
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What Is Engine Oil With API SQ Standard?
The API SQ standard, introduced in 2025, sets new benchmarks for engine protection, performance, and efficiency. Shell Helix Ultra is among the first premium motor oils in India to comply with this latest specification.
Shell says the formulation is based on its PurePlus Technology, which converts natural gas into a highly refined base oil. This technology is designed to deliver improved power, better fuel economy, and enhanced engine responsiveness.
Why A New Shell Helix Packaging?
The updated Shell Helix packaging comes with a modern design aimed at improving visibility in retail stores and helping buyers quickly identify the right product. The design also highlights Shell’s collaborations with leading car manufacturers, including Maruti Suzuki, Hyundai, Nissan, and BMW M Motorsport.
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Shell’s Global Campaign Featuring Ferrari F1 Drivers?
The India launch coincides with the rollout of Shell’s global marketing initiative, “Unleash the Power Within.” The campaign features Ferrari Formula 1 drivers Charles Leclerc and Lewis Hamilton, marking another milestone in Shell’s 75-year partnership with Scuderia Ferrari.
What Are The Launch Event Highlights?
The Gurgaon event hosted automotive experts, enthusiasts, and customers over a two-day period. Visitors experienced interactive games, a live Ferrari pit stop demonstration, and an exclusive BMW M Motorsport driving session, showcasing the performance link between Shell Helix and motorsport.
Shell Maintains Global Leadership In Lubricants?
Independent market research confirms that Shell has been the world’s No. 1 lubricant supplier for 18 consecutive years. With the upgraded Shell Helix Ultra and refreshed product line, the company aims to reinforce its position in the Indian automotive lubricants market.
