News/ Industry/ TVS Racing And KidZania Ties Up | An Exclusive Racing Experience For Young Enthusiasts

TVS Racing And KidZania Ties Up | An Exclusive Racing Experience For Young Enthusiasts

By young, I mean kids and students aged from 5-16 years. Specialities are transforming rapidly, not just in the education sector but also in the amusement sector. TVS Racing, partnering with KidZania, gives a new direction to how students experience riding and racing, wherein a slew of interactive learning areas, knowledge-sharing sessions and a mini-track race arena gives prepares them better riders for tomorrow. There are separate sections where kids get introduced to all tools, types of equipment and basic machinery; The design section is also built to let enthusiasts nurture their thought processes. Then there is a simulator to experience racing. I wish all these had been available during my childhood days! 


The vision for this partnership with KidZania stands true to the brands' commitment to amplify and democratise motorsports, aiming to train and improve the riding skills of young riders, further instilling the maturity of understanding that racing is meant for the tracks.


Mr. Sudarshan Venu, Managing Director of TVS Motor Company, said, "TVS Racing has propagated and championed racing in India for over 40 years. We are excited to further expand safe yet thrilling racing to customers around the world. Racing and video games offer fun and excitement, and we are delighted to be able to offer a great racing experience to kids through our partnership with KidZania!"

"We are delighted to partner with KidZania to bring a first ever motorcycle racing experience for kids in India. This partnership further fuels our commitment of promoting a safe yet thrilling racing culture for the young riders in India. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment. TVS Racing has always been at the forefront of promoting two-wheeler racing in the country, and we believe this unique experience will not only create a memorable experience for children but will also inspire and cultivate passion for racing in the next generation."Says Mr. Vimal Sumbly, Head Business - Premium, TVS Motor Company, 

TopGear Magazine May 2024